SPORTSBOX.AZ — Brand Identity & Graphic Design
Brand identity and graphic design developed for SPORTSBOX, a multi-disciplinary sports school initiative founded by Sevil Farajova (gymnastics) and Teymur Farajov (triathlon athlete). The concept was created with a long-term vision: to establish a flexible sports academy brand capable of uniting multiple sports disciplines under one strong, recognizable identity.
BRAND / GRAPHIC DESIGN
7/1/20221 min read
The visual identity was created with a long-term vision: to design a flexible, modular brand system capable of uniting multiple sports disciplines under one strong and recognizable identity. The logo system allows the name of each sport to be seamlessly integrated into the logo, ensuring consistency across all activities while maintaining a professional, dynamic look.
The project includes:
Logo design and modular logo system
Full brand identity system
Color palette with codes
Typography and font selection
Patterns and graphic elements
Banners and promotional materials
Competition and event print materials
Social media design samples
Merchandise and promo product concepts
Comprehensive brand book (brand guidelines)
The identity balances strength, dynamism, and adaptability, making SPORTSBOX suitable for individual athletes and a growing sports education platform, with the flexibility to expand into multiple sports in the future.
Address
Caspian Plaza, 1st Floor
Cafe Botanist -Terrarium